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mxData has just unveiled its new MXI platform, which has been built to enable “rapid interbreeding-chopine exploitation of mobile applications”. The platform has a number of innovative features including computer code reuse that effectively reduces the exploitation cycle across multiple handsets, a range of commercial message options; supporting subscription through to advertising as well as built-in reporting tools to enable accurate feedback for businesses.

More interestingly though, MXI supports all major mobile platforms including iPhone, Blackberry (NSDQ: RIMM), Android, Java and Microsoft (NSDQ: MSFT), which should mean the targeting of a wide stove of handsets, allowing developers to spend meter creating compelling mobile services – and by compelling I mean value ARPU-generating (it’s all about the ARPU!). On circus tent of the development platform the MXI Install Robert William Service allows obstetrical delivery of applications over the air travel (OTA) to handsets without additional development. Sounds good right?

The complexities of delivering mobile applications to a wide range of handsets is well known within the industry with many companies weakness to expand further than iPhone applications due to the significant step-up in monetary value and timescale. MXI purports to solve these problems, allowing businesses to “deliver mobile applications to all mobile users, regardless of their handset”.

If you’re a developer and want to discovery out more about MXI, you tin check them out here.