The Changing Role of Voice

As social media becomes ever more mainstream, Juniper Research anticipates the role of voice within the broader communications marketplace changing and becoming available as an extension of other applications, such as gaming and social networking. Specialist companies, e.g. Vivox, are pioneering such services in the gaming manufacture, and Skype’s acquisition by Microsoft and several Facebook alliances with VoIP providers will accelerate this trend.

“Eventually voice may become one of several options in an environs where multiple methods of communicating ar possible on the same platform,” says Juniper Research’s Anthony Cox. The report notes, however, that circuit-switched technology will continue to be important for the foreseeable future, particularly in less developed markets.

Further findings include:

·The number of mobile video career users will exceed 130 million by 2016, spurred by the launch of mobile video recording calling by major players and technology improvements.

·Mobile VoIP and mobile video calling services will develop significantly faster in developed markets, due to a correlation between 3G and 4G roll outs and the take up of mobile VoIP and mobile video calling.

·There is, as yet, no clear role for advertising within the mobile VoIP and mobile video calling business model, though this is beginning to come for VoIP on the desktop.

The mVoIP whitepaper is available to download from the Juniper website together with further inside information of the full report.

Juniper Research provides research and analytical services to the global hi-tech communications sector, providing consultancy, analyst reports and manufacture commentary.

Unveiled during the T-Mobile keynote address at Mobilize 2011, the HTC Amaze™ 4G and Samsung Galaxy S™ II will be T-Mobile’s fastest smartphones and the first smartphones to take advantage of T-Mobile’s faster 4G (HSPA+ 42) network technology. The new smartphones volition allow customers to browse the Web faster than on the average home Internet and are showing average download speeds approaching 8 Mbps with peak speeds around 20 Mbps on T-Mobile’s 4G network1. Both smartpthones are expected to be available next month.

In addition, T-Mobile today announced the T-Mobile® Sonic™ 4G Mobile HotSpot, the company’s fastest 4G (HSPA+ 42) mobile hotspot, providing customers with access to T-Mobile’s fastest 4G speeds on up to five Wi-Fi enabled devices. America’s Largest 4G Network, which is now faster than ever with the 4G technology of HSPA+ 42, reaches more than 170 1000000 Americans in more than 150 markets throughout the United States.

“These new products unlock the full potential of our faster 4G network and deliver the best experience yet for watching video recording, surfing the Web, and creating and sharing content on the go,” said Cole Brodman, chief marketing officer, T-Mobile USA. “A 4G joining delivers a much improved experience, which entices consumers to do more with the devices they carry. We’ve seen that first helping hand; customers with 4G devices on our network consume roughly three multiplication as much data compared as those with 3G devices. Smartphone buyers are increasingly looking for built-in 4G capability, and we’re offering what we believe is the best 4G product portfolio in the industry.”

HTC Amaze 4G

Exclusively available from T-Mobile, the HTC Amaze 4G features the most advanced camera experience of any smartphone and is the latest in T-Mobile’s family of advanced camera smartphones. The HTC Amaze 4G is equipped with an 8-megapixel photographic camera and 1080p HD video recorder, a backside illuminated sensor for improved low light performance, zero shutter lag and a dual LED flash, as well as advanced digital camera features, including:

* SmartShot™, which captures five photos and creates the best shot using clear faces with smiles and no blinking.

* PerfectPics™, which is a separate album in the gallery created by scoring and filtering the best photos to the surface. PerfectPics prioritizes photos by using criteria such as important calendar events, the presence of faces, and overall picture caliber.

* Additional innovative camera features first introduced on the T-Mobile myTouch® 4G Slide such as SweepShot™, ClearShot HDR™ and BurstShot™.

The HTC Amaze 4G also enables high gear quality video recording with a full HD 1080p camcorder and an embedded video editor. Customers can instantly capture quality photos and videos with a dedicated camera button and T-Mobile’s first direct-to-camcorder button. Sharing photos is easy with one-touch approach to post to Facebook®, Picasa® or Flickr® — all at 4G speeds.

The device runs on Android™ 2.3.4, features a Qualcomm® Snapdragon™ S3 Processor with a 1.5 GHz dual pith CPUs, and offers the HTC Sense user experience. With support for T-Mobile TV, HTC Watch and additional apps and services, the HTC Amaze 4G is excellent at keeping customers informed, connected and entertained using its gorgeous 4.3-inch qHD super LCD multi-touch display. The powerful handset will also include NFC capabilities for wireless searching, information sharing and, in the future, mobile payments.

Samsung Galaxy S II

T-Mobile today also revealed additional details about the T-Mobile Samsung Galaxy S II smartphone. Powered by a Qualcomm Snapdragon S3 Processor with 1.5 GHz dual CPUs, running on Android 2.3.5 (Gingerbread) and NFC enabled, the Galaxy S II will offer T-Mobile customers speedy access to their favorite movies, TV shows, websites, games, applications and more.

The smartphone also acts as a mobile entertainment center with quick and easy access to thousands of bounty movies and TV shows through Netflix®, T-Mobile TV in Mobile HD2, Samsung Media Hub and YouTube®. The Galaxy S II rich entertainment features and experience are further enhanced with a 4.52-inch Super AMOLED Plus touch screen —the largest screen available on a T-Mobile smartphone. With DLNA compatibility and HDMI out, this media power station also offers the power to view content on a compatible HD TV.

T-Mobile Sonic 4G Mobile HotSpot

The Sonic 4G Mobile HotSpot is T-Mobile’s fastest mobile hotspot, providing access to T-Mobile’s 4G (HSPA+ 42) network for up to five Wi-Fi enabled devices including iPads, music players, gaming consoles, laptops, cameras and eReaders, among other devices, all from virtually anywhere. Manufactured by Huawei, this sleek and ultra-portable on-the-go network hub weighs just 3.88 ounces, making it easy to slip into a pocket, haversack or purse. Whether staying connected on the go with colleagues and clients or providing a family Internet hub at a vacation spot or in the car, the T-Mobile Sonic 4G Mobile HotSpot is a device that uniquely complements the company’s existing lineup of mobile broadband devices on America’s Largest 4G network.

As an added benefit, the Sonic 4G Mobile HotSpot comes equipped with an SD card slot that accommodates up to 32GB of expandable memory, enabling customers to share and save photos, documents, videos and more with their family unit and friends also connected to the Mobile HotSpot. The Sonic 4G also features an OLED display to show signal strength, number of devices connected, number of unread text messages, connectivity to the internet, battery level and network connection type.

Availability

The HTC Amaze 4G and Galaxy S II are expected to be available in an exclusive online pre-sale via www.T-Mobile.com beginning Oct. 10 and are expected to be available at T-Mobile retail stores and select dealers nationwide starting Oct. 12. The HTC Amaze 4G is expected to cost $259.99 after a $50 mail-in-rebate card with a two-year service agreement and qualifying Classic part and information plan. The Galaxy S II is expected to cost $229.99 after a $50 mail-in-rebate card with a two-year service correspondence and qualifying Classic voice and data plan.

The T-Mobile Sonic 4G Mobile HotSpot is expected to be available in October at T-Mobile retail stores and online at www.T-Mobile.com.

T-Mobile’s HSPA+ 4G network, including increased speeds, not available everywhere. See coverage details at http://www.t-mobile.com.

1 Based on average download speeds on T-Mobile’s 4G HSPA+ 42 Mbps network in four major markets.

2 Mobile HD TV tin deliver a bit rate of 800kbps and 16:9 resolution; the bit rate and resolution you experience will vary based on many factors, e.g., programming, network connection, and device.
]]> http://your-cell-phone.net/t_mobile_unveils_its_fastest_smartphones_htc_amaze_4g_and_samsung_galaxy_s_ii.htm/feed 0 http://your-cell-phone.net/htc_radar_windows_phone_announced.htm http://your-cell-phone.net/htc_radar_windows_phone_announced.htm#comments Fri, 02 Sep 2011 09:50:00 +0000 admin http://your-cell-phone.net/?p=31660 Here comes another HTC French telephone that rich person been revealed at IFA 2011 in Berlin, Germany. The gimmick called the HTC Radar. It would runs on Windows Phone Mango OS.

It features a 3.8-inch display at 480 x 800 pixel resolution, HSPA and WXDMA connections along with Quad-band GSM, GPRS, and EDGE. Also, there’s a 5 megapixel camera on the back with a 28mm lens, having an f/22 aperture and one LED photoflash on the back alongside a backrest-illuminated sensor and a VGA front-facing camera.

[via SlashGear]

“Tablets are extremely personal technology devices. That’s why we’ve created a family unit of tablets that has something for everyone, including amusement-friendly features and content for consumers, or stage business-friendly features to enhance productivity for professionals as well as security and manageability for IT managers,” said Liu Jun, senior vice president and president, Mobile Internet Digital Home business group, Lenovo. “So whether it’s the IdeaPad for entertainment or the ThinkPad for business, we have listened to our customers and are delivering Android-powered tablets designed to meet their particular needs.”

Netflix Anyone?

As the first Honeycomb tablets certified for Netflix, Lenovo tablets can help turn every night into “movie night.” With HDMI output and Digital Rights Management (DRM) built directly into the IdeaPad and ThinkPad tablets, Netflix members can instantly watch movies and TV shows streaming from Netflix directly to a big screen TV,

“We’re very excited to see that TV shows and movies streaming from Netflix will be available on Lenovo’s family of Android-powered tablets,” said Bill Holmes, Netflix frailty president of Business Development. “This is not only an important development for our company as we seek to expand the benefits of our services to more people, but also means that consumers now have greater selection in selecting a tablet device that best fits their entertainment needs.”

NVIDIA Anyone?

Building on Lenovo’s inheritance of innovation, quality and reliability in PCs, Lenovo’s new tablets deliver an accelerated mobile experience. The IdeaPad and ThinkPad tablets feature NVIDIA* Tegra* 2 dual-core mobile processors that offer extreme multitasking, noticeably faster web browsing with built-in Adobe* Flash* Player, console-quality gaming and low power consumption for improved battery life.

“The Tegra 2 dual core processor is the perfect fit for Lenovo’s tablets,” said Michael Rayfield, general manager, Mobile Business, NVIDIA. “Consumers can now enjoy the whole web with Flash, console quality gaming, high definition video, and streaming Netflix. These are a mustiness have for today’s tablets.”

IdeaPad Tablet K1: Open the Box and Play Weighing just 1.63 lbs, the highly mobile IdeaPad Tablet K1 offers integrated Bluetooth* and 802.11 Wi-Fi connectivity. The IdeaPad Tablet K1 offers several key features and tools as standard, for flexibility, power and security to enjoy digital content anywhere. Simply put, the Lenovo IdeaPad Tablet K1 helps users who want:

More out of the box: The Android-powered Lenovo IdeaPad Tablet K1 is preloaded with more than 40 apps from partners like Netflix, Amazon*, Adobe, Electronic Arts**, Rovio*, Zinio*, Dataviz*, and others (over $50 in value), including favorites like Need for Speed**Shift, Angry Birds*, Kindle* reading app and Documents to Go*.

More amusement: Users canbrowse all websites and watch online videos with ease thanks to Adobe Flash Player 10.3. Plus, with DRM, they can rent movies in every available format. At a later date shortly after launch, users will also be able to both rent or buy movies to play off-line with a new application Lenovo volition pre-load.

More social networking: Users can access an entire network of friends and sociable sites all in one place, with Lenovo’s exclusive SocialTouch* app, which effectively creates a one-stop social connection. And since one picture is still worth a thousand words, the Lenovo IdeaPad Tablet K1 comes with a two-megapixel front-facing and a five-megapixel rear-facing webcam.

More true HD: Users can watch movies and videos in breathtaking HD on a 1280 X 800 resolution screen. The mini HDMI connection allows up to 1080p HD wake when connected to an HDTV or monitor, resulting in a powerful visual experience.

More cloud sharing: Users can sync, store and share files, music and photos with more integrated cloud storage, and less reliance on their local anesthetic storage.

More Apps: Users tin approach hundreds of thousands of apps in Android Market and apps tested exclusively for premium function on the IdeaPad Tablet K1 in the Lenovo App Shop.

ThinkPad Tablet Brings Android to Business The ThinkPad Tablet combines the superior media and amusement experience of the IdeaPad Tablet K1 with the security, reliability and manageability features ThinkPad is known for, to create the first true business-class pill. Designed as a companion computing device for professionals on the go, the ThinkPad Tablet includes an optional digitizer pen, a full-size USB port, full-size SD card slot, and mini-HDMI for connecting to external projectors and displays, as well as an optional ThinkPad quality Keyboard Folio Case with optical TrackPoint*.

Data remains safe on the ThinkPad Tablet with layered data security, and the device is easily supported by IT managers thanks to a suite of stage business partner solutions that include anti-theft software and the ability to disable the tablet if the device is doomed or stolen with Computrace*. Additional security features include virtual desktop support support with Citrix Receiver*, simple zero-touch deployment with LanDesk* and secure email support available from Good Technology*.

Offering a 10.1” WXGA (1280×800) display weighing a mere 1.65 lbs, the ThinkPad Tablet also comes with an IPS display for a 178-grade viewing angle and scratch-resistant Corning* Gorilla* Glass. This business-class device keeps professionals connected, productive and entertained while they’re away from the office and their home.

Get more on the go: When work happens on the go, ThinkPad Tablet allows users to view and edit Microsoft Office documents with the preloaded Documents to Go app by DataViz. Or they can jot down notes that automatically convert to handwritten textual matter with the optional ThinkPad Tablet Pen. When even more versatility is required, users can plug in the Keyboard Folio for fast, comfortable and accurate typing and mouse control.

Get better connected: With WiFi connectivity, 2GB of free people cloud storage, a standard size of it USB port and SD Card Reader, and Lenovo’s unique file written matter utility, sharing media files and documents with other people and electronic devices is easy. Presentations may look even bettor when connecting to an external monitor via the built-in mini-HDMI port. Users can conveniently sync key files and folders with their tablet every time they plug into their Windows 7 PC. With apps like ooVoo*, dual cameras allow users to appearance either themselves or what they are looking at in a video conference. Users can keep in touch with friends and business contacts using Lenovo’s exclusive SocialTouch* app, which puts social networks, email, and calendar notices all in one easy-to-use port.

Get down to business: ThinkPad Tablet can connect to a range of devices and networks without hands-on help from IT administrators. Users can utilize corporate network passwords to access their device and connect to corporate email with the specially certified app, Good for Enterprise*. IT managers can easily create access unique corporate preloads from the Lenovo Image Technology Center as well as share and distribute company purchased or developed apps to numerous devices through a custom, corporate-controlled app store. Most importantly, users will have the ability to protect confidential data with robust security features including SD card encryption, lost device disablement and anti-theft software.

Get solid protection: ThinkPad Tablet customers will have access to Lenovo’s full portfolio of enterprise-level services, such as ThinkPlus* Support, which provides business customers direct access to advanced technicians with tablet specific experience, and Tablet Protection, which gives business customers coverage for non-warranted damage from operational and structural damage due to drops, tyke spills, electrical surges and other accidental damage incurred under normal operating conditions. In summation, Lenovo’s Imaging Services help save IT departments from having to do custom images for each machine, and ensures that even with flash images, the guarantee is protected and the tablet is ready-to-go right out-of-the-box.

IdeaPad Tablet P1 with Windows 7 Does Double Duty in the Office and on the Couch Lenovo’s 10.1” IdeaPad Tablet P1 with Microsoft* Windows* 7 features a 1.5GHz Intel* mainframe so users can be more productive with Office* documents, or get creative with photos while on the move.

The IdeaPad Tablet P1 boasts a multitouch touchscreen display and optional stylus pen for added flexibility, easy access to Web content thanks to full Adobe Flash Player support and HD playback, and Microsoft Security Essentials for an extra bed of security measures. At just 14.5mm thin and weighing less than 2lbs, the IdeaPad Tablet P1 with Windows 7 offers portability, might and versatility for the office, in the home and on-the-go.

Lenovo App Shop — Premium Ecosystem of Apps and Content Services In summation to the hundreds of thousands of apps available in Android Market, IdeaPad Tablet K1 and ThinkPad Tablet users have access to apps in the Lenovo App Shop — a unique app market, which features popular applications that have been tested specifically for Lenovo IdeaPad and ThinkPad Tablets. The Lenovo App Shop offers apps within a broad range of categories including music, movies, books, productivity, social networking, weather, printing and more.

The Lenovo App Shop will also support endeavor applications and a private corporate application store to help businesses more easily integrate tablets into their daily operations. In addition, Lenovo will offer country-specific applications, currentness, and languages.

Pricing and Availability

The 32GB model IdeaPad Tablet K1 is priced at $499, and can be ordered in the U.S. starting July 20, 2011, through select business partners and retail stores nationwide, or online at www.lenovo.com/tablets. The product will be generally available in the U.S. in August 2011 and generally available worldwide during the third stern 2011.

The 16GB ThinkPad Tablet is priced at $479 without the digitizer pen, and at $509 including the digitizer pen, for Wi-Fi models. The 32GB ThinkPad Tablet (Wi-Fi model) with digitizer pen is $589. There is also an optional keyboard portfolio carrying case available for $99. At a later date, shortly after launch, ThinkPad Tablets with 3G will become available. ThinkPad Tablet can be ordered in the U.S. starting August 2, 2011, online at www.lenovo.com/tablets, or through business partners nationwide. The product volition be generally available in the U.S. in August 2011 and generally available worldwide during the third base stern 2011.

The IdeaPad Tablet P1 will be available in the fourth stern 2011.

All Lenovo tablets come with a one-year warranty. Lenovo also offers warranty upgrade options that can extend the IdeaPad product warranty for unity additional year, and the ThinkPad Tablet for two additional years.

* Perfect for first-time smartphone users, the Pantech Crossover™ is the first Android™ smartphone from Pantech in the U.S.

* Crossover boasts a slide out full keyboard, a 3.1-in touchscreen display, 600 MHz processor, 3-megapixel digital photographic camera with camcorder, the popular AllSport GPS™ app and Mobile Hotspot documentation.

* Pantech Crossover volition be available from AT&T at troupe-owned stores and online at www.att.com on June 5 for $69.99 with a two-class contract and minimum monthly data plan.

* Pantech Crossover will be ace of the chancellor phones promoted this summertime on the Dew Tour, a major slide to slide action sports tour, of which Pantech is the official handset sponsor.

Customer Benefits

The Pantech Crossover™ makes it seamless for active people to halt connected through electronic messaging and sociable media. Ideal for customers looking for additional features, personalization and contrivance in their next phone, Crossover runs the Android 2.2 platform, has a side-sliding, full QWERTY keyboard, a five screen customizable port, and an easy-to-manipulation 3.1” touching blind to approach apps, widgets and more. For users ready to shuffle the switch from a messaging phone to smartphone, Crossover is a simple proceeds on the popular Android operating system.

Crossover’s durable designing means it can go wherever you go. With a textured backrest covering fire and rubberized corners, it’s not afraid of a little military action and is packed with features customers manipulation most. The full QWERTY keyboard makes it a snap to text, electronic mail and breaker the vane, and from the touchscreen, AT&T customers tin manipulation Android Market™ to grab the latest apps for social networking, games and more. Crossover is preloaded with AllSport GPS™, an diligence that offers workout trailing, maps, a calorie counterpunch and more features for your active voice life style. Sporty good looks and durable designing come together to shuffle Crossover a perfect burst for any active voice lifestyle.

In summation, Crossover also offers AT&T Mobile Hotspot to connect up to five Wi-Fi enabled devices for customers who choose a tethering plan. Customers can also enjoy unlimited Wi-Fi usage on the stallion national AT&T Wi-Fi Hot Spot meshing with qualifying information plans.

Key Specifications

•Android™ 2.2 (Froyo)

•3.1″ Full Touchscreen Display with Full Keyboard Slider

•HSPA Tri-Band 850/1900/2100 MHz; Quad-Band GSM850/900/1800/1900 MHz

•Wi-Fi: 802.11 b/g/n

•2GB card preinstalled

•microSD™ Memory Card Supports up to 32GB

•4.45″ (L) x 2.28″ (W) x 0.56″ (D), Weight: 5.15 oz

•3-megapixel camera with camcorder, fixed direction, 4x zoom

•600 MHz processor

•Micro USB and 3.5mm headset jack

•1500 mAh Lithium-ion battery; Up to 5 Hours, Standby Time: Up to 360 Hours

•Voice Recognition

•Accelerometer

To learn more about the Pantech Crossover, visit www.att.com/mobilephones-newsworthiness.

Quotes

“Our Android portfolio continues to grow with unique options for customers of all types,” said Michael Woodward, vice president, Mobile Device Portfolio, AT&T Mobility and Consumer Markets. “The Pantech Crossover with its unique finish and full keyboard volition introduce new and existing customers to smarthphone features for the first base time.”

“Crossover is the latest summation to our popular lineup of AT&T mobile phones,” said Wyatt Whaley, vice prexy of product planning for Pantech Wireless. “As our first base Android™ smartphone for AT&T customers, we’ve made sure that Crossover has all of the features our users consider indispensible and more – a full keyboard for messaging, a touchscreen for apps and games, easy access to favorite sociable media pages and many others. Crossover is a simple, sporty Android gimmick for citizenry on the relocation and it volition be a telephone exchange role of this year’s exciting Dew Tour.”

Strangely, there hasn’t been any actor’s line from both Motorola and Verizon regarding this matter. In the mean value time, it appears that even after you update it, you will still be able go backrest to the 2.3.340 SBF. We’ll keep an eye on this and ready.

[via PhoneDog]

Key features:

* Share 4G LTE internet joining with up to basketball team Wi-Fi-enabled devices at the same meter

* 4G LTE — customers tin expect download speeds of 5 to 12 Mbps and upload speeds of 2 to 5 Mbps in 4G Mobile Broadband coverage areas

* Backward compatible with the Verizon Wireless 3G net

* Dimensions: 2.32″(H) x 3.54″(W) x 0.45″(D)

Samsung 4G LTE Mobile Hotspot customers tin take reward of Verizon’s 4G LTE net by subscribing to a 4G LTE mobile broadband data parcel start at $50 monthly access for 5GB. Customers will receive the rebate in the form of a debit card; upon receipt, customers whitethorn manipulation the circuit board as immediate payment anywhere debit card game ar accepted. Data custom can be tracked by logging on to My Verizon online at www.verizonwireless.com/myverizon.

The Verizon Wireless 4G LTE Mobile Broadband net, launched in December 2010, is the fastest, most advanced 4G net in the United States, providing speeds up to 10 times faster than Verizon Wireless’ 3G networks. Verizon Wireless’ 4G LTE Mobile Broadband network currently reaches one-third base of all Americans, with plans to expand the network to the company’s stallion 3G reporting area over the next triplet years. For more selective information about the LTE Innovation Center and Verizon Wireless’ 4G LTE net, sojourn www.verizonwireless.com/lte.

iPad 2 features an entirely new designing that is 33 percent thinner and up to 15 percentage lighter than the original iPad, piece maintaining the same stunning 9.7-in LED-backlit LCD blind. iPad 2 features Apple’s new dual-core A5 central processing unit for blazing fast performance and stunning graphics and now includes 2 cameras, a movement-face VGA photographic camera for FaceTime® and Photo Booth®, and a back-face camera that captures 720p HD video recording, delivery the innovative FaceTime feature to iPad users for the first time. Though it is dilutant, lighter, faster and packed with new features, iPad 2 distillery delivers up to 10 hours of battery life* that users rich person come to expect.

iPad 2 and 3G Network Data Plans

Verizon Wireless offers several information plans for iPad 2, beginning at $20 per calendar month. All data plans will be available without a contract bridge, providing the freedom to activate or cancel a plan at any meter. The following plans are available for iPad 2 users on America’s most reliable 3G net:

Plans:

$20 per calendar month – 1 GB

$35 per month – 3 GB

$50 per calendar month – 5 GB

$80 per month – 10 GB

For more selective information about iPad 2 from Verizon Wireless, sojourn www.verizonwireless.com/iPad2, go to any Verizon Wireless Communications Store or call option 1-800-2 JOIN IN.

Based on Luth Research’s online control board, SurveySavvy™, each MMA U.S. Mobile Consumer Briefing collects answers from a demographically instance sample of more than 1,000 U.S. adult consumers. Conducted October 15-21, the study asked mobile phone users the following questions about their custom of their mobile headphone regarding their upcoming vacation shopping and planning of holiday celebrations, including:

* How much they expect to manipulation their mobile phone for holiday shopping and organizing * How they anticipate exploitation their mobile headphone for holiday shopping or for preparation celebrations

* The types of vacation gifts that they believe their mobile headphone would be helpful shopping for

* Where they discovery ideas and information for vacation gifts

* How much they expect to spend this vacation season compared to 2009

The new survey identifies ways that brands and marketers should respond to trends among the 59% of mobile consumers intending to use their mobile phones for holiday shopping and festivity planning, aka “mobile holiday shoppers”. This holiday time of year, for example, 64 percent of mobile vacation shoppers expect to use their mobile headphone before going to a storage, and 12 percent anticipate using their device to respond to a TV, hoarding or newspaper ad.

The survey’s other key findings include:

* Asians, Hispanics and adults ages 25-34 are the demographic groups most likely to manipulation their headphone to a great extent for vacation shopping and celebration preparation.

* Thirteen percent of mobile holiday shoppers expect to use their headphone to purchase or remuneration for gifts (XIII).

* Searching for locations where a giving is sold, and comparing prices, ar the deuce most green vacation-related tasks that mobile vacation shoppers anticipate using their mobile headphone for.

* Movies, music, consumer electronics and books ar the top giving types that mobile holiday shoppers thought would be helpful to shop for exploitation a mobile phone.

* Among mobile vacation shoppers, Hispanics and Asians were more likely to think that toys or games would be helpful to shop class for with a mobile phone.

“U.S. consumers increasingly view their mobile phone as their go-to device for shopping and managing their lives, and this study shows how that trend volition play out this vacation season,” said Peter A. Johnson, frailty prexy of market intelligence activity, MMA, and generator of the study. “Marketers, brands and merchants that ignore or underestimate this trend peril missing out on a powerful new opportunity for reaching and service virtually every demographic grouping. The goodness news is that the October 2010 U.S. Mobile Consumer Briefing provides a wealth of insights that they tin apply when developing and executing their 2010 vacation strategies.”

“Holiday shoppers ar always in a meter crunch, and in this saving, they’re in a budget crunch, too,” said Jacqueline Rosales, EVP, Business Development & Client Service, Luth Research. “Both of these factors have them relying on their mobile phone more than ever as a tool for determination bargains, the right field giving and the quickest way to get to a particular merchant. This dependance makes the mobile distribution channel a highly effective means for brands, marketers and merchants to reach consumers this holiday shopping time of year, including by mobile-enabling campaigns that involve traditional media.”

Available exclusively to MMA members, each MMA Consumer Briefing includes a 2- to 3-page administrator summary, all study questions and up to 50 tables of detailed results. Survey responses are provided both in aggregate and in cross-tabulation by standard audience demographics, such as eld, grammatical gender and income, as wellspring as wireless attack aircraft carrier and French telephone maker.

Among the poll findings:

* Three-quarters (76 percent) of electric cell earphone owners would consider paying a unity-meter fee of 30 cents to access local anesthetic radio stations through a built-in wireless chip.

* Local weather condition and music are the circus tent reasons they would listen to their local anesthetic stations on their electric cell phones.

* Seventy-tierce percentage of cell earphone owners indicated that having a radio built into their cell earphone capable of providing local anesthetic weather condition and hand brake alerts in real-time would be “very” or “somewhat” important.

* While two-thirds (66 percent) of adults would use a built-in wireless, 71 percent of 18-34 year olds and 35-44 year olds as wellspring as 73 percentage of unity and never married adults indicated they would manipulation a built-in wireless to listen to local stations if their phone was equipped to receive local radio stations without using mobile apps or their cell phone supplier’s data architectural plan

* Parents ar also more likely to wish to listen to local anesthetic wireless stations on their electric cell earphone. Seventy percentage of parents indicated they would use this function.

“Our poll indicates that a sizeable bulk of Americans are interested in the power to listen to local anesthetic stations in order to get newsworthiness, weather condition and other selective information and would even pay a small one-meter fee to get the overhaul,” said Aaron Heffron, Vice President of the United States of Public Affairs Research for Harris Interactive. “Brigham Young people seem especially enthusiastic about this additional function that they would always rich person in their pocket.”

The online survey also reveals that most Americans ar unaware that that they could leverage a electric cell earphone with a built-in radio. Sixty-one percent say they did not know such a feature existed.

Methodology

This study was commissioned by the National Association of Broadcasters and conducted online by Harris Interactive as part of an omnibus survey between Aug 31 and Sep 2, 2010 among 2,587 U.S. adults 18+. Figures for age, sex, race/ethnicity, instruction, area and family income were weighted where necessity to bring them into occupation with their actual proportions in the universe. Propensity score weight was also used to adjust for respondents’ aptness to be online. A full methodology is available upon petition.