ZTE Handset Shipment Increases by 40% to 28 Million in 1H 2010

Mon, Sep 6, 2010

cell phones news, mobile

ZTE Corporation (“ZTE”), a leadership global supplier of telecommunications equipment and mesh solutions, today announced that ZTE had shipped 28 million handsets globally in the first half of 2010, which represents a significant 40% step-up year-on-year. This is attributed to the increasing marketplace demands from international markets, as fountainhead as a capitulum in 3G usage in mainland mobile_digital_music_landscape.htm’ title=’Unlimited medicine download service redefines Red China’s mobile digital music landscape’>China and smartphone popularity worldwide.

Continuous breakthrough in high-end markets

In the first base one-half of 2010, ZTE had shipped 17 million handsets to the international markets (i.e. markets exterior mainland China), making up 60 of totality shipments. This is an increase of 30 class-on-year. For the European marketplace, ZTE recorded a year-on-class increase of 150%.

In UK, the sales of ZTE handsets in Q2 2010 exceeded 1 one thousand thousand units, and the sales in French Republic also exceeded 1 million in the first base half of the class. ZTE partnered with all the big top operators in Europe, and received widespread recognition from clients through its work in usance-made Android smartphone handsets and WCDMA usance-made units.

ZTE has also achieved a tremendous breakthrough in the U.S. market. Salute, a usance-made handset developed by ZTE with Verizon, was launched in the U.S. on Aug 19, 2010.

In Japan, ZTE collaborated with Softbank to introduce customized handsets for the elderly and a 3G monitor, which were headstone products in Softbank’s summertime product launches.

3G in mainland China drives requirement for ZTE handsets

ZTE capitalized on the burgeoning China 3G market to provide a comprehensive range of depot products for the leash major telecommunication operators in mainland China. ZTE has shipped 11 one thousand thousand handsets in mainland China in the first one-half of 2010, representing a solid 75% class-on-class step-up.

ZTE provided a comprehensive range of mainland China Multimedia Mobile River Broadcasting (CMMB) terminal products to support mainland China Mobile’s mobile TV interactive services. ZTE’s flagship U230 handset was also a top seller for mainland China Mobile. In the area of WCDMA and EVDO handsets, ZTE’s 3G handsets (around RMB1000; approximately USD 147) were a major factor driving the rapid borrowing of 3G usage in mainland China.

In addition, ZTE intensified its R&D efforts to target the high-end consumer market. ZTE holds the biggest figure of 3G depot product patents in mainland China, and volition launch a full series of Android smartphones for the three major mobile phone standards.

Excels in the smartphone market

According to IDC’s latest report, the totality global despatch of smartphones in 1H 2010 was 118 one thousand thousand units, which represents an increase of 54% compared with 76.8 million units in 1H 2009. This rapid step-up in marketplace requirement is a strong number one wood for the maturation popularity of ZTE smartphones.

In the first base half of 2010, ZTE launched nearly 10 types of Android handsets, including the Racer, Link and X850 models which had been adopted by H3G in the UK, Bouygues Telecom in French Republic, VIVO in Federative Republic of Brazil and other markets. In China, the ZTE X850 phone became I of the major Android mobile devices offered by mainland China Unicom.

As a partner of Microsoft, ZTE is working closely on Windows Phone 7.0 wares exploitation after the global launch of the WM6.5 French telephone last October in Portugal and other countries.

In damage of engineering and design, ZTE’s handsets documentation various mainstream smartphone operating systems ranging from Linux to Windows, from Android to OMS, and from BMP to Meego. The troupe provides comprehensive French telephone customization services for global operators.

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